2022 Tactile, Sensory & Interactive Promotion

The print industry has been actively innovative not only in print production equipment, but the fundamental elements of the mail itself through new developments in papers/stocks, substrates, finishing techniques and inks. These elements can be incorporated to engage a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments, and even taste! In addition, interactive mailpiece features (such as pop-ups, infinite folds, or other dimensional treatments) can also help drive a marketer's customer's engagement. The TSI promotion encourages marketers to incorporate innovative techniques and treatments on their mail pieces in order to drive their customer engagement and response rates. There are three featured categories in this promotion: specialty inks, sensory treatments, interactive elements.

Promotion Period

February 1, 2022 –July 31, 2022

Registration

December 15, 2021 –July 31, 2022

Discount

4% of eligible postage

Eligible Mail

First-Class Mail® letters, cards, and flats, USPS Marketing Mail™letters and flats, Nonprofit USPS Marketing Mail™letters and flats

2022 Emerging and Advanced Technology Promotion

As mobile and other print technologies evolve, mail has the potential to offer greater value by engaging customers in new and exciting ways. In order to ensure that Direct Mail continues to be a relevant part of the marketing mix, the Postal Service is offering another promotion encouraging customers to incorporate technologies such as "Enhanced" Augmented Reality, Virtual Reality, Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Voice Assistants, and Digital to Direct Mail in their direct mail campaigns. New for 2022 are two discount levels for different technologies.

Promotion Period

March 1, 2022 – August 31, 2022

Registration

January 15, 2022 – August 31, 2022

Discount

2% or 3% of eligible postage

Eligible Mail

First-Class Mail®letters, cards & flats, USPS Marketing Mail™letters and flats, Nonprofit USPS Marketing Mail™ letters and flats

2022 Earned Value Promotion

The 2022 Earned Value Promotion is intended to slow the decline of First-Class Mail® including Business Reply Mail (BRM) and Courtesy Reply Mail (CRM). As technology continues to disrupt mail volume the U.S. Postal Service® would like to encourage mailers to continue distributing BRM, CRM, and Share Mail® pieces. Mailers who register their Mailer ID (MID), permit(s), and use eligible Intelligent Mail® barcodes (IMbs) on their BRM, CRM, and Share Mail pieces may receive a postage credit for each mailpiece that is placed in the mailstream by the recipient and scanned during the promotion period.

Promotion Period

April 1, 2022 - June 30, 2022

Registration

February 15, 2022 - March 31, 2022

Discount

All participantswill receive a $0.02 credit for each BRM, CRM, and/or Share Mail piece. Credits can be applied to a future mailing using presort and automation First Class Mail® and USPS Marketing Mail®.

Eligible Mail

Business Reply Letter Mail, Courtesy Reply Letter Mail, and Share Mail

2022 Personalized Color Transpromo Promotion

New print technologies are primed to deliver unique, engaging, and creative experiences you cannot generate in a singularly-digital way. The 2022 Personalized Color Transpromo Promotion is intended to incorporate marketing messages highlighted through the use of color and personalization.  Color messaging within bills and statements enhances the value of First-Class Mail by fostering a better connection and response from consumers. This promotion will provide an upfront postage discount to participants that meet the program requirements.

Promotion Period

July 1, 2022 - December 31, 2022

Registration

May 15, 2022 - December 31, 2022

Discount

3% of eligible postage

Eligible Mail

First-Class Mail presort and automation letters

2022 Mobile Shopping Promotion

The 2022 Mobile Shopping promotion encourages mailers to integrate mobile technology with direct mail, thus creating a convenient method for consumers to do their online shopping. The promotion provides business mailers with an upfront two percent postage discount on USPS Marketing Mail™ letters and flats, as well as Nonprofit USPS Marketing Mail™ letters and flats. The mailpiece must include mobile technology that can be read, scanned, or activated by a mobile device and leads the recipient to a mobile-optimized shopping website with the ability to complete a financial transaction. The recipient must be able to purchase a tangible advertised product from the website that can be mailed/shipped.

Promotion Period

September 1, 2022 - December 31, 2022

Registration

July 15, 2022 - December 31, 2022

Discount

2% of eligible postage

Eligible Mail

USPS Marketing Mail™letters and flats, Nonprofit USPS Marketing Mail™letters and flats

2022 Informed Delivery Promotion

Informed Delivery is a consumer-facing feature that provides users the opportunity to digitally preview their household mail and manage packages arriving soon; business mailers can conduct an "interactive campaign" which integrates colorful and interactive campaign elements to enhance and extend the mail moment for consumers, thus reaching their target audiences on a digital channel.

Promotion Period

August 1, 2022 – December 31, 2022

Registration

June 15, 2022 – December 31, 2022

Discount

4% of eligible postage

Eligible Mail

First-Class Mail®automation letters, postcards, and flats, USPS Marketing Mail™automation letters and flats, Nonprofit USPS Marketing Mail™automation letters and flats